Ava Mucikyan | Crain's

In this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.

Ava Mucikyan


Salt Room LV is a Las Vegas salt therapy center that owner Ava Mucikyan says offers all-natural relief for skin conditions and respiratory ailments. Salt Room LV was the first of its kind to open in Las Vegas several years ago, according to the Los Angeles Times. At the center, visitors relax in therapy rooms that recreate the microclimate of a salt cave. Other services include facials, massages, detoxifying treatments, yoga classes and meditation workshops for a holistic experience.

The Mistake:

Before I opened Salt Room, I worked in corporate America. 

I always knew I wanted to do something to empower people and to heal people but I didn't trust myself enough to do it sooner. I think when we're younger, we always trust our instincts, and then as we get older, we start questioning ourselves. 

When I went to college I studied intercultural communications, which was going to lead me to a more diplomatic career – something more empowering and more involved with charity work than anything corporate.

Then I somehow made a shift and moved to Las Vegas, and of course, there was not much I could do in my profession here, so I ended up working as a banker in the for-profit world. And I sort of got stuck there for seven years, all while I kept thinking, "This does not make me happy."

I knew what I needed to do, and nobody was going to persuade me otherwise.

The Lesson:

So if I knew then what I know now. I would have stuck with what I initially thought I was going to do with my life, and I probably would have fulfilled my destiny a little sooner.

I think we all come to a point in life where a lot of us have gone through our careers, being accomplished, having all these titles, maybe getting a little bit of money. Then you come to wonder, "Wait, but why am I not feeling fulfilled or happy?" You realize something's missing, and then you just want to make a shift.

I think I was ready for a shift, and I was very confident in this step, which doesn’t happen enough. I wish everything in life was that easy. It felt like I knew what I needed to do, and nobody was going to persuade me otherwise.

I knew halotherapy [salt therapy] was something Las Vegas didn’t have, and I knew we're growing a bigger spiritual community here already. People are starting to do the right activities. We're eating healthy, we're doing yoga … even though the pants have to be fancy. But we're still doing it. It's all going in the right direction. I thought this would be a good addition to the community and it turned out to be a blessing.

Follow Salt Room LV on Twitter at @Salt_Room_LV.

Photo provided by Salt Room LV

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